The second annual World of Wipes (WOW) International Conference will continue the exploration of major aspects of the wipes business—from raw materials to substrates to converting and end-use applications—during three days of seminars and networking at the European-style Millennium Knickerbocker Hotel in Chicago, IL.

The Conference, scheduled for June 16-18 and organized by INDA, Association of the Nonwoven Fabrics Industry, is devoted solely to wipes, with a concentration on substrates, active ingredients, packaging, market metrics, industry challenges and emerging market opportunities. The inaugural event in 2007 in Atlanta drew more than 200 attendees.

WOW 2008 will include a special focus on converting and is designed for top management, marketing/sales executives, research and development  personnel and technical/engineers from all links in the wipes supply chain. WOW 2007 was developed by the Wipes Committee of INDA who are currently developing the second annual WOW Conference.

“Nonwovens and engineered fabrics are a driving force behind the global wipes market in the 21st Century and the World of Wipes Conference gives companies involved in this growth, from suppliers to converters to retailers, the opportunity to explore and discuss the developments that will drive their business going forward,” said Rob Johnson, Chairman of the WOW Conference.